Porter's Five Forces Analysis 1. Leverage of suppliers 2. Superior or low- cost substitute products? Intensity (1- low to 5- high) Threat (T) Opportunity (0), Both (B) Comments (1 to 2 sentences to explain the factor, intensity, and designation as T.Q, or B) 3. Competition among existing companies? 4. Openness to new competitors? 5. Buyers' influence? Note. Lower intensity of forces is an indication of the potential for above average profits. See Figure 4.2 and associated textbook content for additional guidance