Porter's Five Forces New Industry Rivalry Among Existing Competitors High, because there are many competitors and the market share stakes are Automotive Manufacturing Industry Medium because there may be several players in the market. Threats of New Entrants to the Market high there is also a lot of risk in innovation and quality. Moderate or medium because of high barriers to enter is a capital investment. Low because there could be high barriers to the entry process. Bargaining Power of Suppliers Medium because the automotive industry relies heavily on a complex supply chain. Medium because suppliers have some of the ability to control prices. Threat of Substitute Products Bargaining Power of Buyers Low to Medium because there are very few alternatives to owning a vehicle for transportation. Medium to High because the buyers access to a large amount of information. Medium because substitutes could be available. medium/high because depending on the industry since some buyers can influence the prices. Explain how the two industries are similar and different based on your Porter's Five Forces analyses.