Portfolio Project Part 2: Blog About What You Have Learned Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change, not just in one company but in an industry, niche, or across an entire ecosystem. For your Portfolio Project Part 2, you will write a blog for your website where you will demonstrate your thought leadership by discussing the following topics about Search Engine Optimization and Social Media Optimization: Explain the different types of keywords and how you would use them to boost your on-page SEO. Identify content consideration factors that can optimize SEO. Provide tips on how to implement content consideration factors. Why is auditing a website's SEO important? What is the difference between Social Media Marketing and Social Media Optimization? What are some best practices to optimize social media content? Make sure you check your grammar, spelling, and punctuation. Submit your blog text with a minimum of 400 words to Portfolio Project Part 2 in Moodle