pose as a stock analyst for CNN, reporting on the cost control status of Apple and Google. Use the Apple and Google income statements found in Appendix A of your textbook as the basis for your posts. As you know from your readings, the gross margin ratio can be an indicator of how costs are kept in line as sales increase. For your initial post to this discussion, address the following:

• What is the gross margin ratio for Google for the final three years for which information is provided?