Positioning and Perceptual Map: Outline the proposed new product positioning. At a minimum, you should: 15 1. Create a perceptual map which shows how the new product compares to Steam Whistle's key competitors on the 2 attributes you feel are most important. Outline where the opportunity or "hole" is in the market for Steam Whistle. 2. Identify and explain your positioning base(5). 3. Create a positioning statement which clearly identifies why potential customers should choose the new product "Steam Whistle Sons"