Positioning can be easily explained as how the consumer views your product or service vs the competition. Are you a leader or a follower in your industry? For example: Pepsi: positions themselves as the beverage of the new generation, Subway: positions themselves as the "eat fresh" burger alternative, Nike: wants you to "just do it" positioning themselves as the go to company for sports apparel. Using what you learned from your readings, describe the positioning of 3 of your favorite companies. How do they compare to their competition?