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Positioning Select any company who has a product has been around for at least two decades and find at least five print advertisements from throughout
Positioning
Select any company who has a product has been around for at least two decades and find at least five print advertisements from throughout that time frame. This can be easily done with Google. For example, 1 googled "Twinkies ads from the 70s" and got many hits. So maybe search for 80 's, 90's, 00's? From the marketing communication content: - How has the product's target customers and positioning changed over time and why do you believe these change have occurred? - If the product's target customers or positioning have not changed, what might explain the product's ability remain the same in its targeting and positioning? Include the links or URLs for the advertisements that you visit Step by Step Solution
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