Positioning Statement Assignment -5% Assessment Assignment Select one of the following Service Brands below and write a positioning statement for the brand using the statement format or the ABC format discussed in class and recording in the How to Write a Positioning Statement document. This should be in your own words and be based on what you know now, so select a brand that you are most familiar with. You can use class notes and what is in your mind, what you know. You can do additional research on the brand for background on the Service brand you select but please don't copy and paste information from the brand's website - it's mostly ad copy-not a positioning statement. Most brands don't publish this information If you wish, use the format in the How to Write a Positioning Statement document. After you write the positioning statement provide your rationale for each section: 1. target Group - why you selected 2. Frame of reference-why and what brands you believe are the main competitors, 3. Uniqueness/difference-why do you believe this is the brand's point of difference This exercise is not for you to research the brands positioning online and restate it. As mentioned, positioning statements are difficult to find- usually closely held information, as part of a marketing plan. But do your best to develop a positioning statement with the information you know and make any assumptions that are required. Sometimes you can re-engineer the positioning strategy by looking at the brand ads - TV, magazines, social media - this is what you should research and interpret, not corporate documents that describe their market positioning. The exercise is to get you used to writing a positioning statement and think about each section carefully (Target Group Frame of reference and what's unique) based on your own impressions-what's already in your mind. Service Brands: Select any one brand from: Starbucks, Tim Hortons, Amazon Prime, Uber Eats, Skip the Dishes, Uber, Spotify, TikToc, LinkedIn, Facebook, any credit card, Fedex, Fedex Ground, UPS. Apple Music. Due Date - Week 5 - Friday, Oct 7th by 11:59 PM EST through Blackboard