Positioning strategy in terms of the 4ps for our Econic apparel into the UK market (i.e we are taking /penetrating Econic apparel into the UK market) our products includes Unisex organic cotton crew T-shirts Unisex Eco fleece sweatshirt Unisex Eco fleece pullover hoodie our competitors are Patagonia People's Tree Distinguish how our products is unique compared to the two competitors relating to The 4ps