Post a Real World note that illustrates how real businesses sustain their competitive advantages via innovation. Explain the impact of innovation on either the business model (how a company delivers value to customers), its processes, or product. Does innovation helps this company to maintain a blue ocean territory (business model), cost leadership, or differentiation? How could you tell?

You can use recent news (no more than one month old) from any professional business publication except for personal online blogs. Remember that blogs are individual online diaries that do not necessarily discuss real life events and/or facts. You can share your personal experience if it fits the topic.

This should be a short note (no more than two pages with references) that shows that you can apply theory to practice: select a business, review its operations and explain how those operations relate to this week's reading. If you share your work experience, a reference is not required.