Post merger of AlaskaUSA Federal Credit Union and Global Credit Union

Problem: Post merger: What actions can Global Credit Union do to retain existing members while focusing on growth in connections to the following: (Compare other credit unions or banks and give example)

-The Impacts of Horizontal integration (Lower cost? Increase differentiation? etc..)

-Creating Corporate Advantage (geographic - access to new markets & distribution channels? Competencies? Reduces risk by moving into unrelated markets? Changes/broaden the game? or anything?)

-Diversification (engage in multiple markets or business such as spanning stages of industry value chain, offering multiple products and services, and serving geographic markets or anything)

-Strategic Suggestions/Recommendations

Apply each following readings if possible:

-Creating Corporate Advantage by David J Collis and Cynthia A Montgomery, Harvard Business Review

-Growing Beyond The Core Business by McKinsey&Company

-How Technology is Redrawing The Boundaries of the Firm by The new-look corporation. (January 8, 2023)

-Vertical Integration 2.0: An Old Strategy Makes a Comeback by Ken Favaro (May 6, 2015)

-Corporate Strategy is a Fool's Errand by Freek Vermeulen (March 20, 2013)