Visit portal sites like Google, Yahoo, or Askcom that use paid search for sponsored links and display banner advertising 

Search for items related to popular products or personal interests 

What sponsored links or display banner ads appeared alongside of your search results 

How do those sponsored links or display banner ads correlate to your search topic, if at all 

Next, click on some of the sponsored links or display banner ads that were produced along with your search results, and describe what happens 

Did you get transferred to a product website? 

Were you taken to an online promotion such as sweepstakes?  

What purpose did the company have in prompting your clickthroughs, and what incentives were you given to oblige the advertiser with your time and effort?  

Finally, describe the different experiences you had clicking through different displaybanner ads and rate their effectiveness from a consumer perspective