Posters.com is a small Internet retailer of high-quality posters. The company has $780,000 in operating assets and fixed expenses of $161,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $4,500,000 per year. The companys contribution margin ratio is 9%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 9 cents.

Required:

1. Complete the following table showing the relation between sales and return on investment (ROI) (rounded).

sales Net operating Average operating ROI Income 4,000,000 199,000 780.000 780,000 4,100,000 780,000 4,200,000 780,000 4,300,000 4,400,000 780,000 4,500,000 780,000 2. What happens to the company's return on investment (ROI) as sales increase? Increases Decreases