1. Posting street signs in School Zones is meant to protect children during school hours. Using signal detection theory, explain why this might help. Include in your answer a discussion of response bias and sensitivity and which the roadway sign affects. How else might you affect safety using what you know of signal detection theory? HINT:A diagram might help.
2. In designing messages to be presented to operators, systems engineers and controllers need to bear in mind certain linguistic difficulties intrinsic to the area of cognition that may hinder an individual's ability to comprehend. What are some of these and what would you do to ensure that errors are not made?
3. With what you know about attention, should we be concerned about TSA agents screening baggage for weapons? If so, what steps would you recommend as a human factors expert to improve the likelihood that the skies remain safe.
4. You work as the head of human factors safety for a major corporation. With what you know of framing, how might you increase the likelihood of wearing masks (i.e., for COVID) and other personal protective gear (i.e., around machines) in the workplace?
5. You are a newly hired human factors expert in a Fifth Avenue marketing firm and have been assigned the Kellogg's cereal account. With what you know of consumer decision-making, would you recommend any changes to the packaging of Frosted Flakes, Special K, and Raisin Bran, and where would you recommend, they be shelved for maximal sales?

Write in complete sentences using full paragraphs in 2-4