Potential of New Entrants in to the Industry Consider the following questions. How easy is it for competitors to set up in this industry? Which government agencies license and regulate the industry? How much time and expenditure does it take to establish the product? How much research and development is needed to bring the product to market? Which government body is responsible for regulating this product and how strict are the regulations? This means that there are strong barriers to entry, giving the supplier more power in the competitive landscape. Provide identification of the industry Provide ONE concrete example of how easy, or how difficult it is to enter this industry Conclusion (based on the potential of New Entrants, this product is...) Provide citation statement, example 'According to the world Bank report of August