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Pottery Barn has just launched the Comfort Collection, a new line of sofas and chairs. The basic sofa is priced near $ 1 0 0
Pottery Barn has just launched the "Comfort Collection," a new line of sofas and chairs. The basic sofa is priced near $ which is below the company's nextpriced sofa. Though Pottery Barn has historically focused on higher priced products, the new "Comfort Collection" is an attempt to compete more effectively with lowerpriced brands eg IKEA and RoomstoGo that offer goodenough quality with a focus on a fewer key features. In addition to lower priced products, the company has invested a total of $ million to cover fixed costs, in hopes that improvement to manufacturing will reduce its overall production costs.
Pottery Barn's competitors have responded by introducing their own lowerpriced lines. After a month of sales, Pottery Barn's sales compared to their two najor competitors are as follows:
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