PowerPoint format (one slide each). Please see the sample provided.

TOPIC: https://muttluks.com/

1. Introduction.
2. Background (on the product/service) TOPIC: Muttluks https://muttluks.com/
3. Business Opportunities
4. Research Objectives
5. Methodology / Sampling
6. Implementation Plan (time and cost)
7. Conclusion
8. References (at least e!ght s0urces, using AP@ style)

Required sources: Use the following Canadian sources and professional foreign sources. Students cann0t c!te these general links in References.

1. Export Development Canada: https://www.edc.ca/
2. The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/
3. Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en
4. Business Development Bank of Canada: https://www.bdc.ca/
5. FITT Trade Ready:http://www.tradeready.ca/
6. Canadian Business:https://www.canadianbusiness.com/
7. Financial Post:https://business.financialpost.com/
8. BNN Bloomberg:https://www.bnnbloomberg.ca/
9. McKinsey & Company:https://www.mckinsey.com/ca

Notes:

• Instead of "G0ogling" from google.ca, you cang0 to the websites of required sources above and search from there (the country, product, etc.)
• Similarities in References, quotes, names, titles, etc. are not considered plagiarism. At the same time, please make sure not to change key wordsin the original sources.

Required readings: Students cann0t cite these general readings in References, and cannot use similar general readings on intelligence.

1. D'Alimonte, D. (2014). Use market intelligence to make better global trade decisions. https://www.tradeready.ca/2014/fittskills-refresher/use-market-intelligence-make-better-trade-decisions/
2. *Roy, E. (2016). Grow your business now by making the most of your market intelligence. https://www.tradeready.ca/2016/topics/researchdevelopment/grow-business-market-intelligence/
3. The Canadian Trade Commissioner Service (2021). Spotlight on market research. https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight_market_research-pleins_feux_etude_de_marche.aspx?lang=eng (Scroll down to the end of page for more sources.)
4. *U.S. Commercial Service (2014). Export Experts: Gathering International Market Intelligence (video).https://youtu.be/6niSh7cyB_A
5. Export Development Canada (2018). Markets of opportunities (video). https://youtu.be/j6SeUFK7YtQ

• Maximum one business journal article

EXAMPLE:

INTRODUCTION: INDOOR FARMING Vertical farming allows you to grow plants without using natural light, land, soil, or pesticides. (Murchie, 2021) The development of better and cheaper lighting and hydroponic equipment makes indoor farming accessible to all. (Cardwell, 2021) Indoor farming(Murchie, 2021) Cheaper - grow plants with Less than 5% of the water that is now used in outdoor farming. Safe - no pesticides. Quick - growth cycle time is less than 50% of openfield farming. Indoor farming is easy. Big city people without green thumbs in windowless, gardenless apartments can participate in modern farming. (Taylor, 2020)

BUSINESS OPPORTUNITIES: Agriculture and Agri-Food Canada announced an investment of over $860,000 in six projects under the Innovative Solutions Canada (ISC) program, projects including vertical farming. (Agriculture and Agri-Food Canada, 2022) As people's interest in food origins develops, technological advancements will open up new possibilities.(Mascaraque, 2021) "Coronavirus outbreak spurs high-tech greenhouse boom in China." (Chow, 2021)

Trade Commissioner Service of Canada states that "Technologies, Life Sciences, Agriculture, Food and Beverages offer the highest opportunity for Canadian companies when it comes to exporting to China." (Global Affairs Canada, 2015)

High-tech greenhouse boosted sales in China due to Coronavirus outbreaks Xianghui WEI, 2022/4/15 Picture retrieved from CFP https://www.cfp.cn/ China has a sizable domestic market and globally linked supply chains (Export Development Canada, 2022).

Conviron has mature technologies and products. Affordable hydroponic equipment is readily available making developing household reach-in growth chambers profitable. (Conviron, 2022)

RESEARCH OBJECTIVES: To collect data on customers' willingness to pay for the high-quality/organic food and small home appliances in big cities in China in order to form a suitable pricing strategy after identifying top customers. To collect the data on Chinese customers' preferred shopping channels for household food machines in order to determine sales channel to enter the Chinese market. To identify product features that Chinese customer value the most in order to determine the marketing and product development strategy for exporting the household plant growth chambers.

Secondary sources EDC.ca - Export Development Canada, Trade Commissioner Service http://www.caict.ac.cn/ - the China Academy of information and Communications Technology http://www.gov.cn/ - Statistics China

Primary Sources Online surveys - create a questionnaire with consumers to find out basic information considering buying an in-door plan grow chamber, find out their preferences and perceptions (how much time can be spent on growing their own food, what other brands of machines will be considered, what price range they can accept, etc. ) In-person focus group with 4 Chinese customers' from big cities in China(e.g. Shanghai) to collet detailed and specific information about their values and lifestyle. (through what channels do they shop for highquality food and small home appliance, preference on plant growth machines, etc.)

implementation plan: Step 1, Initiate research to collect the data on average spend and spending on food, their demand for high-quality food, and the average income based on Secondary Data: 1 week Step 2, Analyse the secondary data collected from step 1: 1.5 weeks Step 3, Create the questionnaire about basic information considering buying an in-door plan grow chamber (how much time can be spent on growing their own food, what other brands of machines will be considered, what price range they can accept, etc.):4 days step 4, Data Collection: 1 week Step 5, Conduct a focus group to gather information about consumer's lifestyles and shopping habits in big cities in China: 4 days step 6, Analyze the information from the focus group and extract keywords: 4 days Maximum time: 6 weeks Estimated budget: 18,000 CAD I

Conclusion: To conduct the data analysis to gather the information on the general demographics of the potential customer base for the plant growth chamber to export from Canada to China. To determine the general understanding and awareness of buying safe and high-quality food, as well as the purchasing habits of indoor plant grow machine target customer. For entering the Chinese high-end food market, this research will provide suggestions in terms of distribution channels and the product features in terms of price.