PQ14: Corporate Social Responsibility and the Balanced Scorecard (Obj. 4)

Eagle Steel Inc. is completely powered by the city power grid, but management is considering switching fuel sources in an effort to improve the publics perception of the companys corporate social responsibility. Within the next 10 years, management wants the company to be completely solar and wind-powered and to market this change through company advertising. Upon consulting with Eagle Steel, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective on the companys current balanced scorecard.

Required:

1. Determine the appropriate performance perspective for the CSR strategic objective.
2. Suggest one possible performance metric for the objective.
3. Determine an appropriate yearly performance target for the performance metric.

Instructions:

1. Must submit this PQ using an Excel worksheet.
2. Must show all required computations using Excel to support the solution.