practical business situation review for a business research topic. investigate'the landscape' of a 'new-to-your-company' opportunity- the Sit-down Dining in Canada.summarize the market for a services firm (from a somewhat related category).

Industry: Sit down dining in Canada

(i)Retail market value (sales transaction revenue), identity of major channels of distribution for your assigned geography.

(ii)Consumer Data eg buyer profiles, consumer profiles for your assigned geography, Canada.

(iii)List the different Category Segments eg differing 'needs' for ice cream it might be Dairy & nondairy, cartons vs tubs vs treats/confections, Buk size vs single serve, etc.

(iv)Brands and companies (NB: some companies may have several brands; specify who owns each) & market share if available.

(v)Describe or profile a 'Heavy User'; ie those who purchase/use most often- use Vividata and/or Statista (include & cite data)

(vi)Identify the lead market nation for the product (NB not the nation that is a leading manufacturer, but the nation with highest consumption per capita /per person). Defend your selection; show the source data, if possible, find comparable metrics for your geographic nation via a side by side comparison of how 'developed' your market is, vs the Lead Market (hint: PassportGMID's Country Reports and Context page may be of help here).

(vii)In 3 or four sente nces (properly cited), summarize a relevant 2022 News article (newspaper, journal, magazine) from anywhere in the world (see ABI Inform or Business Periodicals) that mentions the Service Category; the topic should not be the impact of covid (do not seek out a 'summary article'- find a full article and then summarize it)

(viii)Scotts Trade Directory findings: show the Scotts listing (name, size, address, exec names) for 1 company supplying the service located in Montreal, where your Office is located (so you or your boss might purchase such a service & map out the customer journey at a later date, prior to your company entering the market via a buyout, or introducing your own brand/outlets)

(ix)Summary of User Reviews of current Category brands on user-generated content sites (not just amazon & yelp!)

(x)Check the web listings of a major brand that offers these services; summarize your findings; cite your work.

(xi)Your boss asks you t get creative and think strategically NOT just about who you would have to compete with now in the category, but who may be posed to enter. Identify 1 high-fit company that might be interested in entering the category, but isn't there yet; defend your thinking.

(xii)For the company above (part xi); w rite a Business Opportunity statement as it considers entering this market. Add 2 high-fit Research Problems suitable for new AMR (eg what key consumer learning might they seek on the market not readily available in Secondary?)

These Core Contents should include this review of Formal Sources eg {i} {ii} {i ii] {iv} M {vii Retail market value [sales transaction revenue), identity of major channels of distribution for your assigned geography. Consumer Data eg buyer profiles, consumer profiles for your assigned geography, Canada. List the different Category Segments eg differing 'needs' for ice cream it might be Dairy 8: nondairy, cartons vs tubs vs treatsfconfections, Buk size vs single serve, etc. Brands and companies (NB: some companies may have several brands; specify who owns each] 8: market share if available. Describe or profile a \"Heavy User'; ie those who purchasefu se most often- use Vividata andfor Statista (include 8: cite data} Identify the lead market nation for the product [NB not the nation that is a leading manufacturer, but the nation with highest consumption per capita [per person]. Defend your selection; show the source data, if possible, find comparable metrics for your geographic nation via a side by side comparison of how 'developed' your market is, vs the Lead Market (hint: PassportGMlD's Country Reports and Context page may be of help here]. {vii} In 3 or 4 sentences {properly cited}, summarize a relevant 2022 News article (newspaper, joumal, magazine] from anywhere in the world {see ABI Inform or Business Periodicals} that mentions the Service Category; the topic should not be the impact of covid {do not seek out a 'summary article'- find afuil article and then summarize it} {viii} Scotts Trade Directory findings: show the Scotts listing (name, size, address, exec names} for 1 company supplying the service located in Montreal, where your Office is located {so you or your boss might purchase such a service 8: map out the customer journey at a later date, prior to your company entering the market via a buyout, or introducing your own brand/outlets} Proceed to StreetICasual Research {ix} Summary of User Reviews of current Category brands on user-generated content sites [not just amazon 8: yelpl} {1:} Check the web listings of a major brand that offers these services; summarize your findings; cite your work. Now, get client-centric: {xi} Your boss asks you t get creative and think strategically NOTjust about who you would have to compete with now in the category, but who may be posed to enter. Identify 1 high-fit company that might be interested in entering the category, but isn't there yet; defend your thinking. {It may not be yourfirm, or a company in Chapter 11 proceedings, or one already active in this market] {xii} For the oompany above (part xi}; write a Business Opportunity statement as it considers entering this market. Add 2 high-fit Research Problems suitable for new AMR {eg what key consumer learning might they seek on the market not readily available in Secondary?)