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Practice Group Ltd. is a company with no exporting experience that has had declining domestic sales, increasing numbers of competitors and cash flow difficulties over

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Practice Group Ltd. is a company with no exporting experience that has had declining domestic sales, increasing numbers of competitors and cash flow difficulties over the past couple of years. The marketing director is considering the possibility of exploring new markets in Asia to boost profits and improve cash flow. Is this a good option for the company? Yes, because increases in export sales will always improve cash flow Yes, because when a company has domestic sales that are declining, it should automatically diversify into new international markets O No, because the investment and uncertainty involved in opening new markets is not usually a good fit for a company with declining sales and cash flow difficulties O No, because international markets will always have more competitors than domestic market

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