Predict the sales forecast for the new product in its first year. present the calculations. ( use some data of a similar product in the market to predict sales)

Case Brief: You are working for BAD LAB, a personal care brand for men as a product manager. You are in charge of the shampoo line and the new invention which is yet to market in Malaysia. Recently, the R&D team in Malaysia had a breakthrough and invented a hair coloring shampoo. The product comprises of moisturizers which won't damage the scalp and hair of the users, and is milder than the conventional hair dye products. The product can be used for coloring or lightening purposes. The colors (product variants) to be offered would be black, dark brown and light brown The coloring shampoo comes with 2 tubes of 50ml each - one tube of coloring solution, one tube of shampoo along with a pair of gloves. The product could be used up to 3 times, depending on the amount used based on hair length. Detailed instructions with illustrations in 3 languages - English, Malay and Mandarin will be included in the packaging. Customers are to pour out the contents of both tubes and mix thoroughly in a bowl. Apply the mixture on the damp hair and massage it gently. Leave the mixture for 20 to 25 minutes to acquire the shade and color desired. You plan to launch the products at the retailers namely Watsons, Tesco, Giant and AEON. With the ongoing pandemic, retailers have 20% lesser patronage, and many customers will only shop for necessities in hypermarkets and supermarkets in the shortest time. Visits to pharmacies are even lower, with customers prefer to browse for products online. Online shopping and home delivery are on the rise over brick-and-mortar retail stores. To reach out to the end users, you will be serving 2 main business buyers - Hypermarkets (segment A) and Pharmacies (segment B). All the shampoo products under your portfolio are channeled via the above channels to end consumers. Below are details that have been decided by the management: The product name is not determined yet. The name must align with the image and positioning of the brand and the existing products. The product will have a retail price of RM19.90. This pricing includes 30% of commissions to the channel partners, Case Brief: You are working for BAD LAB, a personal care brand for men as a product manager. You are in charge of the shampoo line and the new invention which is yet to market in Malaysia. Recently, the R&D team in Malaysia had a breakthrough and invented a hair coloring shampoo. The product comprises of moisturizers which won't damage the scalp and hair of the users, and is milder than the conventional hair dye products. The product can be used for coloring or lightening purposes. The colors (product variants) to be offered would be black, dark brown and light brown The coloring shampoo comes with 2 tubes of 50ml each - one tube of coloring solution, one tube of shampoo along with a pair of gloves. The product could be used up to 3 times, depending on the amount used based on hair length. Detailed instructions with illustrations in 3 languages - English, Malay and Mandarin will be included in the packaging. Customers are to pour out the contents of both tubes and mix thoroughly in a bowl. Apply the mixture on the damp hair and massage it gently. Leave the mixture for 20 to 25 minutes to acquire the shade and color desired. You plan to launch the products at the retailers namely Watsons, Tesco, Giant and AEON. With the ongoing pandemic, retailers have 20% lesser patronage, and many customers will only shop for necessities in hypermarkets and supermarkets in the shortest time. Visits to pharmacies are even lower, with customers prefer to browse for products online. Online shopping and home delivery are on the rise over brick-and-mortar retail stores. To reach out to the end users, you will be serving 2 main business buyers - Hypermarkets (segment A) and Pharmacies (segment B). All the shampoo products under your portfolio are channeled via the above channels to end consumers. Below are details that have been decided by the management: The product name is not determined yet. The name must align with the image and positioning of the brand and the existing products. The product will have a retail price of RM19.90. This pricing includes 30% of commissions to the channel partners