Preference shares were used as a practical example of a financial product that displays the characteristics of a perpetuity payment.

(1) In order to value a preference share, we need to know the relevant discount rate. If you were asked to value a preference share for a company listed on the stock exchange, what process would you undertake to determine the appropriate discount rate / risk-adjusted required rate of return?

(2) Discuss whether in fact preference shares are indeed a good example of a perpetuity payment.