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Pregunta 5 Considera el siguiente escenario: Imagina que, como especialista en marketing digital, ests trabajando en una campaa publicitaria digital para un solo producto. Te

Pregunta 5 Considera el siguiente escenario: Imagina que, como especialista en marketing digital, ests trabajando en una campaa publicitaria digital para un solo producto. Te enteras de que cuesta US$100 en publicidad vender 5 unidades de un producto de US$50. Aplica la frmula para calcular el retorno de la inversin publicitaria (ROAS): (nmero de unidades vendidas x costo por unidad) / inversin publicitaria. Qu ROAS obtienes? 1 punto (50 x 50) / 5 = 500 (5 x 5)/100 = 0.25 (5 x 50) / 100 = 2.5 (5 x 50)/50 = 5

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