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Premier events is an event-planning company located in Lexington, Kentucky. This small company has been in business for two years but has few contracts. After
Premier events is an event-planning company located in Lexington, Kentucky. This small company has been in business for two years but has few contracts. After reviewing competitors' successes and failures, the owner decides to alter Premier's marketing mix. Which of the following elements is not a part of this process?
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