Premier Investments is an Australian public company with shares listed on the Australian Securities Exchange. Premier Investments owns brands such as Smiggle, Peter Alexander, Just Jeans, Dotti and Jay Jays. It has a strong presence in Australia and New Zealand and is growing into new markets including Singapore and the United Kingdom. Premier Investments have released their 2019 Business Sustainability Report, which contains information about the company's corporate social responsibility (CSR) activities. The following information has been extracted from the 2019 Business Sustainability Report of Premier Investments. Each year the Peter Alexander brand develops a special product to be made available in stores to raise funds for key charities. This year a range of chocolate bars featuring Peter Alexander prints were sold with 100% of all proceeds donated the animal welfare organisations RSPCA in Australia and Paw Justice in New Zealand. For the CSR activities outlined above you are required to: (i) Identify which CSR motivation would most likely apply to explain Premier Investments' decision to disclose that information, and (ii) Explain how the information disclosed applies to the CSR motivation you have identified