Premise: A pop up bar that moves from location to location. It does events throughout the entire year. but really goes all out around Halloween and events around that time. Football games ( especially in October), Horror events, and other various sporting and outdoor/indoor venues. 

 

Questions: All of this in regard to Market Analysis

Looking back at your industry research findings, what will external factors like social change and new laws mean for developing products and services? 

 

In what ways would you be able to create better products and services, given your strengths and expertise?