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WHOLESALE SEGMEN

Company

Average

$$5383$

vE Ind. Avg.

$$74\mathrm{.}50$

Molesale Price t$ per pan$)$

$9\mathrm{.}9$

$+57\mathrm{.}198$

$5/$Q Rating $(0$ to $10$ stars$)$

$1833\%$

Model Avalabilty

$50$

$300$

$150-$

Brand Adventising $($$$000$s$)$

$16,500$

$14,350$

$-1000$

Rebore Ofter $(5$ per pie$)$

$0$:$00$

$3\mathrm{.}40$

$61396$

Delvery Time $($weeks$)$

$1$ wks

$29$ mks

Reraller Support $(5$ per outlet$)$

$5\mathrm{.}000$

$4,675$

$+7\mathrm{.}0\%$

Fetail Outlal

$3\mathrm{.}282$

$1,538$

$+11343$

Celebrity Appeal

$345$

$0210\mathrm{.}276$

trand Reputation $($plior year average$)$

$94$

$76$

$+23\mathrm{.}7\%$

Pany Damarkied

$2,024$

$2413$

$-16\mathrm{.}1\%$

Ganed$/$Lost $($due to stockouts$)$

Paus Sold $1000$s$)$

$2,024$

$2,413$

$161\%$

Market Share ME$)$

$100\%$

$16$ pts

Based on the aborg data for your company, which of the following statements is false?

C$/-$Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's.

competitive elfort in model availability and the lack of a rebate offer

E Your company s beggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal.

$$ You compary's parcentage competitive advantages and disadvantages on the $10$ competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below$-$average $8\mathrm{.}4\%$ market share tot your company.

Di Your company i stable negativa percentage competitive disadvantage in delivery time had a negative competitive impact on your comparys branded sales volume and market share in the Wholezale segment.

$*$ Your company's brended sales volume and market share in the Wholesale segment were positively impacted by your company's brand reputation. S$/$Q rating. and number of$$retall$$outlets$.$