Prep Work...

$1.$ Search for an article on$...$key differences between Quantitative Research

and Qualitative Research?

$$ Summarize differences

$2.$ Search for an article on $...$why use Exploratory Research?

$$ Summarize in $2-3$ lines

$3.$ Search for an article on $...$ why use Causal Research?

$$ Summarize in $2-3$ lines

MARKETING INSIGHTS

$2.$ Using the same article, discuss...

$$ Two benefits of insights in marketing

$3.$ Still using same article, discuss...

$$ Three ways to collect insights in marketing

MARKETING INSIGHTS