Preparation

In this assignment, you will be writing a strengths, weaknesses, opportunities, and threats (SWOT) analysis for a health care provider of your choice.

• Choose a health care provider that you are familiar with, is in your community, or you are curious about. Conduct several Internet searches, looking for the following information:
  • The health provider website: Annual reports, et cetera.
  • CMS.Gov quality reports.
  • Healthgrades data and/or patient satisfaction scores.
  • County or regional demographics.

  • You may submit a typed paper or a PowerPoint presentation containing the following information:

  • Introduce your provider and provide background information (12 pages).
  • Based on the information gathered, develop a SWOT analysis in a chart or list format. Please include:
    • Two strengths of your provider.
    • Two weaknesses of your provider.
    • Two opportunities for your provider.
    • Two threats to this provider.
  • Provide reasoning and support for your analysis (minimum of two sentences per choice).
  • Develop one marketing flyer directed to a particular segment of the providers market that highlights its strengths.
  • Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate