Prepare a detailed analysis for the Lowe's Company; also show plots for two rival firms (Home Depot and Ace Hardware); focus more on the implications than the numbers. For example, describe how your firm will move within the SPACE graph/matrix after your recommendations are implemented. Comment specifically on a few axis variables and how your actions will improve them and thus the position of the firm in the SPACE. As with any matrix, do not teach the mechanics of the matrix.