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Prepare a formal, client-friendly marketing plan for Thick As Thieves. Your plan should incorporate the followingelements: 1. Using the marketing mix( as well as marketing
Prepare a formal, client-friendly marketing plan for Thick As Thieves. Your plan should incorporate the followingelements: 1. Using the marketing mix( as well as marketing intel about the competitive environment, develop appropriate marketing strategies to execute an appropriate growth strategy.
2. Include in your strategic marketing plan a) two suggestions for e-business development and b) one service management improvement, each of which should align with the companys current capabilities, their desired position in the market and the suggested growth strategy. Justify your suggestions.
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