Question
Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations manager,
Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or her possible actions. Product Alpha has annual sales of 750 unis and a contribution of 3500 per unit; it is in the introductory stage. Product Bravo has annual sales of 1250 units and a contribution of $2500 per unit; it is in the growth stage. Product Charlie has annual sales of 4500 units and a contribution of $1750 per unit t is in the decline stage.
Product-by-value analysis | ||||
Product | Individual dollar contribution | Total annual dollar contribution |
Alpha ? ?
Bravo ? ?
Charlie ? ?
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