Prepare a professional report indicating the value of a company after developing & applying all studied valuation approaches.You choose a company of your interest. Make sure you select a publicly traded non-financial non-negative earnings firm.

The assessment of your report is not on how close your valuation is to the market value of the firm. Rather, it is on the quality of the analysis & ability to apply the techniques learned in class. Make sure you list all the assumptions used in your model. Justify them and shows how sensitive are the value estimates you provided to changes in these assumptions. Make sure you appropriately site all the resources you used in analysis & write up of the report.

Make sure you include the followings:

• Industry Analysis- A brief analysis of the industry of your firm. This should include analysis of industry profitability, the intensity of competition, & industry profit drivers. This analysis should support your firms' profitability analyses & the strategies (Cost LeadershiporDifferentiation) they used for creating their competitive advantage.

• Tear Sheet- a one-page summary (see the sample on mycourses/modules/). This sheet is expected to give the reader a basic understanding of your firm's current & future performance, your recommendation (buy/sell/hold), & the justification for your recommendation.

• Spreadsheet Model for your valuation-This model should include all the variables/techniques discussed in class. Make sure you list & explain all assumptions you made regarding each variable/technique.