Prepare an analysis of the Marten Arts Gallery case (Course Readings, pp. 253- 264). Apply the concepts and theories discussed throughout the course to answer the following questions. Describe the problem the company is facing. What are the corporate and personal objectives? Prepare PEST and SWOT analyses. Prepare a competitive analysis? Is there sufcient opportunity in the marketplace? Where is the greatest opportunity for Dennis Marten Pal? - Prepare a brief nancial analysis. - What alternative courses of action should be considered and which do you recommend? (Explain and justify your recommendation.) - Given your recommendation. what market segment should the company target? . Design a marketing mix (4/5Ps) to support your recommended direction