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Prepare an industry risk evaluation on your company and identify the strengths and weaknesses of the industry? Who are the competitors? What substitute products does
Prepare an industry risk evaluation on your company and identify the strengths and weaknesses of the industry? Who are the competitors? What substitute products does it have?
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Marketing Research
Authors: Alvin C. Burns, Ann F. Veeck
9th Edition
0134895126, 978-0134895123
