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Prepare market forecasts for Home Automation for your chosen Case Study firm (as Part 1) using the 'lnnovation Adoption Curve shown below with four years

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Prepare market forecasts for Home Automation for your chosen Case Study firm (as Part 1) using the 'lnnovation Adoption Curve\" shown below with four years m categom given UK Market size projections of 5MN Million (where MN are the last two digits of your student id): a) Forecast Sales Revenues based on the likely Market Share for the firm (to be explained) and Projected Prots based on a Prot Margin for the project (24% to 40% is typical). b) Examine the effect of a price increase of 10% given that the Price Elasticity of Demand is -2.4 in the UK market and -2.[} in international markets (where sales levels are double). Follow this with a short report on the key aspects of financial modelling for this project. A

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