Prepare your critique assignment on the Marketing Myopia by Colin Grant based on the following 16 questions. Divide the questions among your team members (4 questions each, etc.) and complete the assignment. Due date - May 31st.

1. Who is Theodore Levitt? Research online and write a short biography of him.

2. What does Levitt criticise at the beginning of the article?

3. What kind of marketing myopia did Levitt suffer from? Explain.

4. What was Levitts definition of marketing? Explain in detail with examples where necessary.

5. What is the dependence effect, as explained by John Kenneth Galbraith? Explain with examples where necessary.

6. What does Galbraith propose in his book The Affluent Society? Do necessary online research to explain your answer.

7. Read The Affluent Society. Explain the main idea of this book in about 2 pages.