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Prescott Inc. sells coffee mugs and water bottles. Sales of coffee mugs traditionally run around 2 7 5 , 0 0 0 per year and

Prescott Inc. sells coffee mugs and water bottles. Sales of coffee mugs traditionally run around 275,000 per year and sales of water bottles are 500,000 sharply increasing over the past 3-years as the health benefits of drinking water has increased. Each department is its own profit center. The coffee mugs cost is $1.40 and sell for $3.00 per unit. The water bottles cost is $2.10 and retails for $5.00 per unit. The management is considering putting together a promotion to sell 1-coffee mug and 1-water bottle for a combined price of $7.00.
Required: Determine the profit-margin of each of the coffee mug and water bottle, using:
the stand-alone method (based on cost).
The incremental method based on demand.
Which would you recommend? Why?

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