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Present a graphical model describing consumers selection of personal computer brand? My answer is : Demographic Brand image Preserved Value Acceptance Purchase http://www.chegg.com/homework-help/review-hewlett-packard-hp-case-case-questionnaire-given-towa-chapter-2-problem-4HPC-solution-9780132998260-exc
Present a graphical model describing consumers selection of personal computer brand?
My answer is :
Demographic
Brand image
Preserved Value
Acceptance
Purchase
http://www.chegg.com/homework-help/review-hewlett-packard-hp-case-case-questionnaire-given-towa-chapter-2-problem-4HPC-solution-9780132998260-exc
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