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Present Trung Nguyen Legend brand strategy, analysis future challenges brand faces and make recommendations to support Trung Nguyen Legend. 1. Introduction 2. Impact of Trung

Present "Trung Nguyen Legend" brand strategy, analysis future challenges brand faces and make recommendations to support Trung Nguyen Legend.

1. Introduction 2. Impact of Trung Nguyen Legend brand on customers within Vietnamese. 3. How does the corporate brand identity differentiate the brand from its competitors. 4. Based on the research of Trung Nguyen Legends brand. a. Select one of Trung Nguyen Legend brands future challenges. b. Recommend a corporate brand strategy to address this identified challenge to increase brand awareness, increase brand recognition to retain customers. The suggestions should involve the use of digital marketing communications.

Please kindly note: The corporate brand strategy that create to address Trung Nguyen Legend brands future challenges must not be a replication of what the company has already done previously, and the ideas of your corporate brand strategy should be original.

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