present your marketing communications plan. The plan shall contain the following sections: Situational analysis: a overview of market factors affecting your organization.

If your subject is fictitious, research similar real-life organizations and add a situational analysis based on your findings.

Target audience: a final description incorporating instructor feedback from the Week 5 milestone.

Objectives: a final listing of three objectives incorporating instructor feedback from the Week 5 milestone. PESO components: the deliverables of the campaign. Have a minimum of two elements for each quadrant of PESOPaid, Earned, Shared, Owned.

Describe each element with information including: Basic messaging Media placement Scheduling within campaign Evaluation: describe how you will track effectiveness of each of your PESO elements. List actions you will be prepared to take during the campaign to amplify successes and correct underperforming communications.