Presentation Description and Marking Matrix Present on the scenario provided Company is a locally owned company who produces and sells specialty EVOO extra virgin olive oil. This EVOO is high quality and is offered in four flavours plain, chipotle roasted garlic, and Tuscan herb Company started out as a local start up in Prince George British Columbia, and it has been operating for 5 years. Company Yhas been extremely successful from the start, and in recent years, the company has experienced significant growth Company Y currently ships its products anywhere in Canada, but the CEO of Company Y has decided that he wants to expand the business. You and your group members have been selected by the CEO to plan, organice, lead and control the expansion of the business As a group of senior managers, you are required to prepare the business plan for an upcoming expansion: you can add a product line or service, expand into new markets, or decide to go bal. The CEO has asked to you come up with a Business Expansion Plan and present it to the board Considerations to include in your Business Expansion Plan are as follows: 1. Provide a description of your business Come up with a new name for your company Create a mission and vision statement 2 Outline how you will expand What does your external environment look like? How will your organization do business globally? . Will you peruse a growth strategy? Concentration Vertical integration Horizontal integration Diversification Will you go global? Export License Franchise Strategic alliance Foreign Subsidiary What type of interational organization will you have? Multinational Multidomestic Global Company Transnational/Borderless 3. Develop a strategy and business plans What are your goals, objectives, and success metrics? What are the components of your strategy? Resources Capabilities . Core competencies Include a SWOT analysis for expansion Outline your competitive strategy as per Michael Porter's competitive strategies framework Cost leadership strategy Differentiation strategy Focus strategy Other conditions What is your approach to corporate social responsibility? What is your organizational structure? 4