Presentation

For a company of your choice, you are the newly appointed marketing manager. The company has not been achieving their objectives since at late. Your mission, should you accept it, is to do a situational analysis and present it to BOD and CEO for the next board meeting. Identify the companys present status by including the following

1. Conduct comprehensive internal and external analysis

2. Conduct a Macro and Micro analysis

3. Use models such as PEST, Porters five forces, McKenzies 7S

4. Identify the current product portfolio of the company using BCG matrix

5. Should come up with a proper SWOT TWOS matrix