Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

PRESENTATION MIDTERM PROJECT Hello dear friends. I want to share your presentation. You can add your presentations powerpoint or video format. Try to estimate how

PRESENTATION MIDTERM PROJECT
Hello dear friends. I want to share your presentation. You can add your presentations powerpoint or video format.
Try to estimate how many minutes and hours you spend with each of the following media during a typical week.
_______ Watching video (cable, broadcast, DVDs, streaming, etc.)
_______ Watching films at a theater
_______ Listening to radio (at home, in your car, etc.)
_______ Listening to recordings of music
_______ Reading newspapers
_______ Reading magazines of all kinds
_______ Reading books (texts for class, novels for pleasure, etc.)
_______ Surfing the Internet looking for information and entertainment
_______ Interacting with friends on social networking platforms, texting, etc.
_______ Playing games on computer, TV screen, handheld device, etc.
_______ Creating media content to upload (photos to Facebook, videos to YouTube, etc.)
_______ TOTAL
Keep a Media Exposure Diary for 7 days. Every time you are exposed to a message from the media either directly or indirectly, make an entry of the time and what the message was. And your media diary have to be add your presentation day by day.
Direct exposures are those where you come in contact with a medium and experience a message during that contact. For example, if you watch The Walking Dead, then write, Message: The Walking Dead; Time: Monday 88:30. Listening to KXXX for 30 minutes in the car is also a direct exposure.
Indirect exposures are those where you see a reminder of a media message, such as seeing a title of a movie on the marquee or at a bus stop. You dont see the film itself (which would be a direct exposure), but you see something that reminds you of it. Also, listen to conversations. If people talk about something they heard from the media, then you have been exposed to that media message indirectly. For example, if you heard your friends talk about The Walking Dead, then write, Message: Talked with friends about The Walking Dead; Time: Tuesday morning 1011:30. If you happened to hear your roommate humming a popular song that is played often on the radio, then write, Message: Roommate hummed X song; Time: Wednesday all day!
At the end of the week, analyze the entries in your diary to answer the following questions:
1. How much total time were you exposed to media messages?
2. How much total time did you spend creating media content (photos, videos, etc.)?
3. How much total time did you use the media for social interactions?
4. How much time did you spend in competitions, that is, using media for games of all kinds?
5. What proportion of the exposures was direct and what proportion was indirect?
6. What proportion of media exposures was initiated by you (active) and what proportion just happened (passive)?
7. What kinds of experiences dominate your time with the media?
8. Now that youve conducted a careful inventory of your media usage, did you discover anything that surprised you?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Succeeding As A Management Consultant

Authors: Safarova Kristina

2nd Edition

1734032723, 978-1734032727

More Books

Students also viewed these General Management questions