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President's Choice uses its PC app to give each customer tailored offers for products they can get at discounted prices or earn points on .

President's Choice uses its PC app to give each customer tailored offers for products they can get at discounted prices or earn points on. They realize that consumers feel a violation of privacy when they feel that they are being tracked. What solution could PC use to send customers tailored offers without making them feel weird about being tracked while still reaching the most customers?

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