Preston Builders buids 1,500 square foot starter tract homes in the fast-growing Suburbs of Boston Land and laborare chean, and competition among developers for the homes are cookie-cutter with any upgraden added by the buyer tar the sale. Presion Builders cost per developed blot are as follow mick the icon to view the cool Presion Builders would like to earn a proof of the vocable cost of och home sale Similar homes offered by competing builders sal for $20.000 each Read the recent Requirement 1. Which approach to pricing should Preston Builders phare? Why? Preston will need to monaste approach to pricing Becas the tract names are si competition Proton wil control over Data Table $ $ 51,000 Land. ... . Construction..... $ 124,000 $ 6,000 Landscaping.. Variable marketing costs $ 2,000 Print Done Requirements 1. Which approach to pricing should Preston Builders emphasize? Why? 2. Will Preston Builders be able to achieve its target profit levels? Show your computations. 3. Bathrooms and kitchens are typically the most important selling features of a home. Preston Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $18,000 per home but would enable the company to increase the selling prices by $31,500 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home.) If Preston Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis