Pretend you are the CEO of acompany that produces whole-wheat pasta. What are opportunities in the external environmentfor this product (diabetics eat whole wheat pasta; South Beach diet promotes whole wheatconsumption; whole wheat is healthier than white flour)? What are environmental threats towhole-wheat pasta (low-carb diets; less popular taste; less appealing to children)? I'd like you to use your book to help you through answering these questions. Provide some concrete examples and reasoning behind your responses.

Also, consider the following: How does frequently engaging in SWOT analysis support current product lines and new product design? Is one more important to focus on than the other?