1. Pretend you're chatting up a non-technical friend or relative (they can be young - don't make older folks the villains all the time) about multiple factor authentication (whether that's true multi-factor or a combination of single-factors). If you're feeling particularly adventurous, walk a real non-technical friend or relative through setting up multiple factor authentication. Write this up in an engaging fashion - and it's okay to be amusing. ***Do not speak NIST to the non-technical friend/relative - we need them to feel safe during this process.***