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Previa lectura del caso de Rukstad y Collis (2002). The walt Disney COmpany, los reyes del entretenimiento. a) con datos de la propia lectura, ejemplifique
Previa lectura del caso de Rukstad y Collis (2002). The walt Disney COmpany, los reyes del entretenimiento.
a) con datos de la propia lectura, ejemplifique el movimiento estratgico de retraerse a una base ms estrecha de negocios.
b) identifique y describa brevemente dos aciertos de la estrategia de crecimiento de Disney.
c) identifique y describa brevemente dos desaciertos de la estrategia de crecimiento de Disney.
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