Preview File Edit View Go Tools Window Help 74% Q 8 Tue Nov 8 11:38 PM ECP003840.pdf Page 82 of 112 Q Search ECP003840.pdf THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT A12-12-0009 Full-Time MBA Program Traditional MBA: The two-year traditional MBA in Global Management (MBA-GM) program is Thunderbird's core offering. This program is delivered on Thunderbird's campus in Glendale, Arizona. With a median age of 28, MBA-GM students bring to Thunderbird a wealth of professional, and often international, experience-as JOHN ZERIO veteran bankers, entrepreneurs, writers, former Peace Corps volunteers, attorneys, and television journalists. The typical incoming student body has an average of five years full-time work experience.1 The minimum full- ONLINE AD TARGETING AT THUNDERBIRD time work experience required to qualify for the MBA program is two years. The students seeking this MBA are young professionals who either aspire to enhance their careers by completing an MBA, or are looking for a 81 career change. Thunderbird's Admissions and Recruitment Department tries to keep its student body as diverse Introduction and multinational as possible representing many nationalities. Thunderbird School of Global Management was founded in 1946 by Lieutenant General Barton Kyle Yount with Accelerated MBA: The accelerated MBA is the fast-track MBA program designed to cover the course in 11-16 a mission to prepare leaders in international business. The school, originally known as the American Institute for months. The accelerated MBA condenses foundation courses and then concentrates on elective focus area courses. Foreign Trade, was established as a not-for-profit organizat erbird's unique curriculum was based on The candidates applying for this program must have a business background in their undergraduate program iversity from 9/1/2022 to 12/15/2022 the belief that in order to do business worldwide, it is critical for business leaders to know foreign languages and or should have adequate business knowledge from their work experiences. The minimum years of work experi- ONLINE AD TARGETING AT THUNDERBIRD develop a strong cultural acumen in addition to their functional skills. Therefore, to maintain its global identity ence for this program is two years and an undergraduate degree which covers business courses such accounting, and inculcate cultural sensitivity, Thunderbird has been from different parts of the world. finance, or economics. Admissions data indicate that the students entering this program have a median age of More than 50% of Thunderbird students are international and represent several geographies. Today, Thunderbird 28 and an average of five years of work experience. The students king this program are professionals who are has more than 41,000 alumni who live and work in more than 140 countries. already working in business and would like to go back to work as quickly as possible. f Management FA22 at Sacred Heart University from 9/1/2022 to 12/15/2022. The school runs several full-time business such as an MBA, an MS in Global Finance, and an MA Master's Programs: Thunderbird offers several masters' programs, such as Master of Science specializing in in Global Affairs. Many of these programs are offered in both traditional and accelerated tracks and in functional Global Management, Global Marketing, and Global Finance; and Master of Arts in Global Affairs. The students tracks such as Finance, Marketing, and General Management. Apart from the regular programs, the school also typically applying to these programs are students who have just completed their bachelor's degree and would offers executive education and distance learning programs, such as an Executive MBA, an online MBA, and a ike to obtain a master's degree immediately after graduation. The average age of students in this program is 23. large number of executive training programs, both custom-designed and open enrollment. The duration of these executive programs ranges from three days to five months. The list of corporate customers includes many of the Executive MBA: The Executive MBA program is tailored to serve high-potential, mid- level, and senior-level Use outside these parameters is a copyright violation . top 100 global companies, such as Exxon-Mobil, Kellogg Company, Delphi, Solar Turbines, SK Group, and executives who have more than eight years of work experience. The classes are conducted on campus every other Use outside these parameters is a copyright violation. Schneider Electric. In 2012, Thunderbird offered programs in more than 15 countries. Friday and Saturday. The candidates who seek this program are already working in high-level management po- sitions and want to enrich their profile with an Executive MBA degree. The average age of an Executive MBA student is 35-38. View of the Future Thunderbird has been able to maintain its specialized ranking as the number one school in international busi- Executive Education Programs 82 ness and would like to keep this ranking. In addition to its focus of creating a community of global leaders, the Thunderbird's Executive Education division helps companies and executives realize their full global business po- school is also working towards developing specialized prog ment rate of its graduating students. In the fall of 2010, Thunderbird launched two new programs for students right out of undergraduate tential by leveraging the school's expertise to develop organizational global management capabilities. The various school: Master of Science in Global Marketing, and Master of Science in Global Finance. From a recruitment programs offered under Executive Education are cl are conducted in a short program format, and online certificate programs, which are conducted online in a short format as well. The other offer- perspective, employability, diversity, and thought leadership are some of the main criteria Thunderbird considers when recruiting students. The school also plans to grow its online and executive programs for working profes ings are international consortia, customized solutions, and language and culture programs. These programs are For use only in the course MK661 Marke sionals. The school intends to continue investing in Internet advertising as well as promoting its online presence sought by corporations who would like to equip their employees with certain specific management skills, and For use only in the course MK661 Ma through its Web site and other social media channels. by working profession owledge in selected areas of study. In the long run, Thunderbird intends to consistently improve its Web site to continue attracting top-tier School Rankings global MBA candidates. Thunderbird is the world's number one school for international business. The school has maintained this special- ized ranking for the past 16 years. However, the gene al rankings of the school have witnessed a negative trend Thunderbird Offerings over the past few years. According to the Business School rankings issued by the Financial Times, Thunderbird's Thunderbird offers a variety of academic programs in the business administration sector. Some of the major overall rankings have dropped from 67 in 2010 to 80 in 2012. Appendix 4 compares the school's past three-year's programs which Thunderbird offers are: rankings since 2010. One of the major criteria which determine a business school's rankings is its employment statistics. According to the data reported by Business Week, 38% of Thunderbird students received a job offer by Scheel Rankings the time of their graduation, 21% of graduates received a job offer within the first three months of graduation, and 42% received an offer sometime after three months of graduation. Copyright 2012 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor John Zerio and Arvind Deshmukh, MBA '12, for the purpose of classroom discussion only, and not to indicate either effective or ineffective management. http://www.thunderbird.edu/graduate_degrees/full_time_mba. A12-12-0009 83 Page 82 of 112 Page 83 of 112 NOV 8 TPreview File Edit View Go Tools Window Help 74% Q Tue Nov 8 11:41 PM ECP003840.pdf Page 84 of 112 Q Search ECP003840.pdf OL The falling rankings of the school have definitely been a concern for the senior management team, and they Thunderbird Web Site have focused on improving the quality of the incoming students, both in terms of employability and diversity. The Executive MBA, in contrast to the Full-Time MBA, has been more successful in terms of rankings. The One of Thunderbird's most important marketing tools is its Web site. The current Web site runs on the ASP. program was ranked as the 16th best EMBA program in the United States. net platform and offers several user-interactive features. The Web site offers a plethora of general and specific information about the school. The Web pages are compatible with all major Internet browsers, and the site also Competitive Landscape has a mobile application. The navigation is user friendly and most of the information can be located easily. The navigation bar of the home page of Thu Thunderbird School of Global Management has been the number one school in international business for the as Graduate Degrees, Executive Education, Recruit and Hire, Faculty & Research, and About Thunderbird. Every past 16 years. Since its founding in 1946, Thunderbird has been completely dedicated to international business; heading has a dropdown menu as shown in Exhibit 2. The dropdown associated with the Graduate Degrees has however, in recent years, with the growth in the global economy and the many new business opportunities in a link to all programs. The detailed information about the curriculum, admissions, and financial aid for each emerging and burgeoning markets, many schools have started developing a curriculum for international busi- program can be downloaded by navigating through each of the program menus. ness following Thunderbird's lead. Some of the major business schools now competing in this arena are Moore School of Business in South Carolina, Hult School of Global Management in Boston and San Francisco, and Rebecca Henriksen, VP of Marketing and Admissions, says: "Thunderbird's most valuable and important the Harvard Business School. Int don Business marketing resource is our Web site. We need to continue to look for ways to optimize our Web site results, both School. To maintain a competitive ranking, every international business school must recruit the best talent from domestically and internationally, and must base our strategic actions on accurate data, considering both the different countries of the world. It is also critical to keep ional student body as diverse as possible. t University from 9/1/2022 to 12/15/2022. qualitative and the quantitative. Our students are uniquely qualified to provide the critical input we need to art University from 9/1/2022 to 12/15/2022 create and maintain a truly world-class, highly impactful site." At Thunderbird, the traditional MBA program costs ard und $86,160, and the accelerated MBA costs $66,774. Moore at the University of South Carolina charges about $68,000 to an out-of-state student and $41,000 Exhibit 1. Thunderbird Web Site 83 to a resident of South Carolina. The average tuition at Hult is $64,500. Other schools charge more. For example, the McDonough School of Business at Georgetown University charges $99,276 for its program, and an MBA THUNDERBIRD Reliked if he Mixli @ Request It formason df GRADUATE DEGREES EXECUTIVE EDUCATION RECRUIT & HIRE FACULTY & RE SFARCE ARCHIT THUNDERAIRD from the Marshall School of Business at the University of Southern California costs $99,600. European busi- ness schools, such as INSEAD and the London School of Business, charge $78,718 and $84,643, respectively.2 ed Heart Graduate Degrees You are here: Home > Graduate De is a copyright vio Internet Marketing 2 at Sacr With the growth of cyber technology, marketers found a medium which was both effective and inexpensive. The last decade of the 20th century saw a new digital marketing trend emerge which revolutionized the indus- ent FA22 a Use outside these parameters is a copyright violation . try. Digital media such as the Internet and mobile phones were extensively used to market new products and Full-time MBA services. The evolution of the World Wide Web from a st se of information to a dynamic and user Ask any recruiter today and you're key to hear that a top rotch lithia by istif isn't nearly enough, They're logging for sided professionals with the global knowledge, Apply now interactive platform proved to be a blessing for marketers, and they started to explore different ways to advertise WBA, you get a truly global perspective. A comeret Use outside these parameters is a c perience to create losing value for an organization, a ceed jonesprice to work with diverse sutures and companies in their products and services in this fast-growing and evolving medium. Dual Degree - MBA 3 1-OM rketing Manager All Internet marketing can be categorized into three large buckets: content creation, search engine opti- VIRTUAL mization (SEO), and social media. Content creation refers to the development of digital content to promote a product, organization, or an industry. Simply put, content creation most generally refers to developing a Web site, a blog, or a Web portal for dispersing information and running promotions. Content creation also refers to creating Web banners, advertisement displayed on a third-party Web site to increase product or Exhibit 2. Thunderbird Web Site with Dropdown Menu company awareness among visitors to that Web site. The billing model used in the former is called Pay Per Click For use only in the course MK661 Marketing P or Cost Per Click, where the advertiser pays the publishers of the Web site when the advertisement is clicked and THUNDERBIRD GRADUATE DECA EXECUTIVE FIXICATION RECRUIT & HIRE FACULTY & RESEARCH ABOUT THUNDERFIND For use only in the course MK661 Ma the end users are directed to the advertised Web page. PM Graduate Degrees Search engine marketing uses optimization to increase the visibility of Web sites in the lookup results of are here: Home > Graduate wakeme MBA - Acce 84 popular search engines. This includes both paid searches for moving certain Web sites to the top of the search istance Learning MBA results, and search engine optimization in which the Web site visibility is improved by organically improving the Web site's algorithm to gain better natural search results. The paid searches, such as Google Ad Words and Free. Truly Global Experience. Begance Leaming Microsoft Ad Center, request bids for keywords. Advertisers bid for the keywords and phrases which are most likely to appeal to their target customers during the times when the frequency of search is the highest. Full-time MBA Master of Arts . Global Aff Apply now The third form of Internet marketing is social media marketing. Social media marketers create specific Faster of Science - Global Student Resources a nutshell you get the ak be besting value for an organization, a cement content which is relevant to the pertinent product, service, or organization. This content is promoted through .Dual Degree - MBA & M several popular social media channels such as Facebook, Twitter, You Tube, LinkedIn, and specifically targeted blogs. Master of Science- CAMPUS Dual Degree - MEA & N-GM 2 www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings. Fuly Global Curriculum Distance Learning - Post NDA Global Students. Global Alun A12-12-0009 A12-12-0009 Page 84 of 112 Page 85 of 112 NOV 8 WPreview File Edit View Go Tools Window Help 74% Q Tue Nov 8 11:41 PM ECP003840.pdf Page 86 of 112 Q Search ECP003840.pdf Anatomy of MBA Recruitment Key Performance Indicators 84 MBA recruitment is a four-step process starting from lead generation to admissions. Most business schools gener- As commonly understood in the management literature, KPIs are metrics employed to evaluate the performance ate student leads through several channels. These channels are both traditional and Web-based. The traditional of an organization against defined goals. In the Internet space, they define a set of success metrics that guide sources include direct lead generation through telephone, word-of-mouth referrals, leads coming through career the evaluation and improvement of the performance of a Web site. Google Analytics and other similar tools fairs, and other avenues. Appendix 1 shows a breakup of the traditional lead sources. The Web-based leads are make available an almost infinite number of indicators for the evaluation of a Web site. The number and type generated through all Internet marketing channels, i.e., Web banners, SEM, and social media. All the leads land of indicators an analyst chooses are critical for a sound assessment of where an organization's Internet marketing in the school's recruitment database. strategy stands. While there are a variety of online business goals, Thunderbird's focus is on lead generation and conversion. The second step in MBA recruitment is lead qualification. The recruiters in the school contact interested students and try to learn more about them and help them with their questions. If a candidate seems like a pro- The analysis of the Google Analytics data set may follow different courses at the will of the analysts. The spective student, the recruiters encourage him/her to apply for admission. The qualified lead now becomes an Thunderbird data should allow for the study of various dimensions, such as: opportunity. The next stage is the application process. The candidates apply to the school if interested and go through the admission formalities. Finally, the students are either granted or denied admission, the opportunity from 9/1/2022 to 12/15/2022. Analysis by Region: The school pays to serve content to different regions. If, from a particular region, is officially closed, and marked as won or lost. The flow of activities is described in Exhibit 3 the visitors are coming directly to the school's site, then there is no point in spending much in that iversity from 9/1/2022 to 12/15/2022 region. Exhibit 3. Flow of Activities Analysis by Source: Which sources generate the maximum number of leads? . Analysis by Day and Date: Which days produce higher traffic or are dull days? Patterns may be assessed The end user is The customerfuser on a daily, weekly, or monthly base. directed to the Google Analysis by Conversion Rate: Assess trends about visitors and compare with visitors who sign up for f ADWORDS inked in upon clicking th in the client's sales banner database additional information. ght violation Analysis by Bounce Rate: Trends about visitors who actually showed interest and navigated more pages Ad-Media Banner Landing and how many exited the page. Third party Webpage Auto Analysis by Time of Stay: Amount of time visitors spent on the page. server deliver content to Google Ad Import ameters is a copyright To determine the effectiveness of the Web site, Kelly Santina, Thunderbird's Internet Marketing Direc- partners Print tor, needs to create a comprehensive selection of KPIs to evaluate the site's performance. The key performance se outside these parameters is a copyright violation. ndicators indicate and assess the areas where the advertisement or the Web site needs improvement. Several ment FA22 a Third party Ad lient's website Client's Sales KPIs can be created by analyzing and rearranging the raw data. Some of the KPIs commonly utilized in similar server Database ites are below. They are, however, insufficient. This selection mu panded and each KPI properly defined. The client's digital marketing team provides Google Analytics . Total time spent (e.g., defined by multiplying total visitors by the average number of minutes spent) advertisement/ . Conversion rate data to the ad server visitor/traffic data Stickiness from the landing page . Percentage of new visitors Client Marketing . Visitors by region . Revenue from ad source Google Analytics . Global visitors by source Google Analytics is a statistical tool which tracks the Web-based traffic information for a Web site or a Web page. For use only in the course MK661 M Google Analytics can successfully capture most of the data pertaining to visitors, such as the location, time of visit, Internet Marketing at Thunderbird (Online Media Buying) PM For use only in the course MK duration of stay, and the bounce rate. The tool can track data from various referring sources, such as third-party Online media buying and Internet advertising are critical activities at Thunderbird. The school uses several Web sites, search engines, Google Ad Words, and similar sources. This information is of particular interest to the commercial and media channels to advertise their programs throughout the world. Internet marketing is carried marketers because they can know the effectiveness of an ad campaign or Web content by looking at the traffic out structurally at two levels. The online media buying and SEO planning is carried out by the Marketing team, patterns over a period of time. They can also determine the geographic information from the traffic reports and whereas the social media interactions and intellectual communications are handled by the Communications team. can tailor their products according to the geographic demand. Appendix 2 shows the Google Analytics dashboard. The most important goal for the Internet Marketing team is to generate prospective student leads. Since The Data Thunderbird is a global business school, it is desirable that the school get student leads from different parts of The data set provided in Appendix 2 comes directly from Google Analytics. The data slice consists of information he world as opposed to a particular geographical region. It is also important that the leads which are coming to the school are from quality students. Cost is also one of the determining factors when purchasing online media. 86 about the location of the visits, referring sources, number of visits, average time spent, and the bounce rate. The data set is spread over a period of seven months, from October 2010 to April 201 1. The data are presented in a Online media is a crowded space with hundreds of publishers available to advertise the content. One of the consolidated Excel file. Appendix 3 reflects the reporting parameters of the data in detail. challenges which most media buyers face is the dilemma of where to start. While planning a successful media buying strategy, the buyer has to keep several facts in mind before reaching a decision. The first step in planning A12-12-0009 A12-12-0009 Page 86 of 112 Page 87 of 112 NOV 8 T alli 4Preview File Edit View Go Tools Window Help 74% Q 8 Tue Nov 8 11:41 PM ECP003840.pdf Page 88 of 112 O' Q Search ECP003840.pdf is determining the budget for the media campaign. Once the budget is finalized, the media specialist needs to References decide which Web sites to use in advertising the content. How should the budget be distributed among those 86 sites? Concurrently, the buyer also has to define and segment the target audience. In the case of Thunderbird, "Analytics." Google Official Web Site. n.p., n.d. Web. 24 Oct. 2012. http://www.google.com/analytics. demographics and geographic targets play a crucial role in identifying the target audience because of the global "Analytics." Google Official Web Site. n.p., n.d. Web. http://www.google.com/analytics. nature of the school. 'Business Education." Business School Rankings from the Financial Times. rankings.ft.com, n.d. Web. http:// rankings.ft.com/businessschoolrankings/thunderbird-school-of-global-management. In addition to media purchasing, the buyer also has to determine the criteria of success. There need to "26 Bodies Found in Western Mexico." Ariel Crespo, Krupskaia Alis, Rey Rodriguez, Rene Hernandez, and be tracking mechanisms in place to measure the effect of online advertising. Some of the metrics and billing CNNMexico.com. 25 Nov. 2011. Web. http://www.cnn.com/2011/1 1/24/world/americas/mexico-violence/ mechanisms are compiled in Exhibit 4. index.html. Web Design and Marketing Services." Services. n.p., n.d. Web. http://www.davidmartindesign.com/services/ Exhibit 4. Key Terminology website-statistics-analysis/index.html. www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings. Impressions-The metric e uses for measuring inventory. Most basically, it's how many times your www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- ad loads to a page. files/georgetown.html. CPM-Cost per 1,000 impressions a website charges. Most common way of buying online media. CPMs can range from $1 to $1,000 and up. Most common facto or pricing including inventory www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- t University from 9/1/2022 to 12/15/2022. ble, targeting options, and size of purchase. files/hultintl.html. CPC-Cost Per Click-Also called Pay Per Click (PPC). A performance-based advertising model www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search files/insead.html. engines are billed under the CPC model. www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- A22 at Sacred Heart University from 9/1/2022 to 12/15/2022 CPL (or CPA)-Cost Per Lead (Action)-A form of advertising where payment is dependent upon files/london.html. df an action that a user performs. The action could be making a purchase, signing up for a newsletter, or ww.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors files/southcarolina.html. who take action. Click Through Rate-Percentage of times a user responded to an advertisement by clicking on the ad www.businessweek.com. n.p., n.d. Web. http://www.businessweek.com/bschools/rankings/full_time_mba_pro- files/usc.html. banner. Number of clicks divided by number of impressions. (For example, if the ad received 100,000 impressions and generated 100 clicks, then the CTR would be 0.1%). Conversion Rate-The percentage of your clicks that generate sales or leads. This number is given by 87 dividing the number of sales/leads by the number of clicks you send to the offer. (For example, if 1 clicks generate es/leads, then your conversion rate would be 20%). Use outside these parameters is a copyright violation Use outside these parameters is a copyright violation. Interaction with Agency The advertising and content-serving functions are usually outsourced to external media agencies. While dealing with the media agency, the client usually starts with the advertising rate card, and tries to ensure that the adver- tisement can create maximum effectiveness with minimum cost. Also, to ensure the best results, the behavioral, contextual, geographic, and demographic elements should be included while determining the targeted audience. A notable consideration is also timing the ad placement so that it creates maximum visibility. See ads in Appendix 4. For use only in the course MK661 Marketing Man For use only in the course MK661 Marketing Mar The Challenge The economic recession saw huge budget cuts for Marketing and Communications at Thunderbird, and increased PM the challenges for the Marketing team to produce superior results. Increasing market competition and more schools including international business in their curriculum have made it even more difficult for Thunderbird to get the best MBA candidates. The Director of Internet Marketing, Kelly Santina, just pulled out a slice of Google Analytics data for the past six months and is wondering how to most efficiently analyze this data to get enough information to develop an efficient online media buying strategy. The following are the goals for the current online marketing program: . To improve the effectiveness of display/sponsored-ads placement . To increase traffic to the programs pace by 25% 88 . To improve conversions (download an application form) by 30% A12-12-0009 A12-12-00 Page 88 of 112 Page 89 of 112 NOV 8Preview File Edit View Go Tools Window Help 74% Q 8 Tue Nov 8 11:41 PM ECP003840.pdf Page 90 of 112 Q Q b Q Search ECP003840.pdf Appendix 1. Breakup of the Traditional Lead Sources Appendix 2. Google Analytics Dashboard Online Resources Google Analytics Offline Resources Online Resources (Directly Coming to Thunderbird) 88 Admissions Account Access MBA.com MTB (directone) Enterprise-class web analytics. Advertisements-Billboard AdCenter(Bing) EMBARK IESEC AdCenter(Bing)-Content hundebird.edu/referral # Home SIM usines Adhere Collegebound Business Week.com Education Agent CNN.com EMBA referral Centro GMASS Economist.com GMAT/TOEFL Email Hobsons Email Campaign Source: "Analytics." Google Official My Education Facebook google.com/analytics; http://www.davidmartindesign.com/services/website My Global Education Findmba.com statistics-analysis/index.htmlp. All referrals Fita.org Google Analytics ment FA22 at Sacred Heart University from 9/1/2022 to 12/15/2022. Sojern ForeignAffairs.com Dashboard Dec 18, 2005 - May 12. 2007 - Telephone FT.com Top MBA Scorecard Google NSHMBA Google-Content NetImpact GradSchools.com these parameters is a copyright violation . None GREEmail Use outside these parameters is a copyright violation. For use only in the course MK661 Marketing Management FA22 at Sacred Heart University from 9/1/2022 to 12/15/2022 other 205.278 yhuh Indeed modem 748.916 cantitem 3.65 Pages Vinh 00:02:08 Avg. The an Site 89 LinkedIn.com - 53.10% Bounce Bame 77.89% > New Youth MasterStudies.com MilitaryMBA.net MIM-Compass.com Monster.com MSN NYTimes.com Online Ad Source: "Web Design and Marketing Services." n.p., n.d. Web. http://www. For use only in the course MK661 Marketing Manag davidmartindesign.com/services/website-statistics-analysis/index.html. Organic PoetsandQuants.com PM QuinStreet.com StudyLink.com Web Search Web Response WhichMBA.com WSJ.com Zinch.con 90 A12-12-0009 10 A12-12-00 Page 90 of 112 Page 91 of 112 NOV 8Preview File Edit View Go Tools Window Help 74% Q 8 Tue Nov 8 11:41 PM ECP003840.pdf Page 92 of 112 Q Search ECP003840.pdf Appendix 3. Data Screenshots Appendix 4. Rankings for Thunderbird Source/ Medium Region Visits Pages/Visit JAVE. Time on sit Thunderbird School of Global Management Thunderbird School of Global Management THUNDERBIRD 1 Global Place Glendale, AZ 85306-6000 SCHOOL OF GLOBAL MANAGEMENT USA Fameyouth.com/ referral t: 602 978-7000 90 w: www.thunderbird.edu Lotubong.com/ referral 10yan /referral lalwayscapital.com / reterra jambourgeois.com / referral Global MBA Rankings 2012